savoni
Savoni is a mock up brand that Lu created to demonstrate their branding, graphic design, and generative AI skills.
The image above was crafted through a combination of generative AI and Adobe Photoshop. Lu used reference images alongside AI-driven prompts to generate a realistic and polished image of a hand holding soap. This process highlights a seamless integration of novel and traditional design tools, resulting in a highly refined and visually compelling image.
Inspired by established personal care brands like Dove and Native, Lu envisioned Savoni’s brand identity as one that emphasizes soft, minimalist cleanliness. Every element, from color palette to typography to imagery, has been thoughtfully curated to reflect a sleek, understated, and feminine aesthetic. The result is a brand that exudes both elegance and simplicity, with a focus on creating a refined yet approachable visual experience.
