savoni

Savoni is a mock up brand that Lu created to demonstrate their branding, graphic design, and generative AI skills.

The image you see above was created using generative AI and Adobe photoshop. Lu used reference images and AI prompting to create this realistic, polished image of a hand holding soap.

Taking inspiration from other personal care brands like Dove and Native, Lu imagines Savoni’s brand to be centered around soft, simple cleanliness. From color to font to imagery, Savoni’s branding is imbued with sleek, subtle, feminine design.

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Sergei Klebnikov